Who are The King Academy?

The King Academy

  • Web Development
  • Logo Design
  • Graphic Design
  • Video Editing
  • Digital Marketing

The King Academy is a training company in Bournemouth, Dorset providing training in oven and appliance, carpet and other types of cleaning.

They provide a full business start up service from corporate images and websites, flyers, van livery to tools, equipment and the training itself.

What did we do to help?

Website and Graphics

Video Editing

The King Academy and OvenKing needed a great way to engage with their potential customers, video is at the cornerstone of the approach we took.

With their busy lives and increasing usage of mobile devices, videos can engage an audience where reading text might not.

Watching a video (or listening while doing something else) is a great way to casually engage a visitor.

We recorded and edited a series of videos introducing the training narrated by a freelancer in front of a green screen.

Using green screen technology (ChromKey) allowed for background images and video and text overlays to enhance the viewing experience.

Check out the results below.

Automation and Sign-ups

To complement the videos, we needed a way to get them in front of people.

Silicon Dragon set up an automation system by integrating a popular mailing platform into the website to enable users to sign up for a mailing list.

This list took takes them through the process of learning about the training through email and video. The automation allows for a staggered introduction to avoid overwhelming subscribers and to funnel the visitors into valid leads.

Bid Marketing (PPC)

As a new site, The King Academy needed to get it’s name out there!

This is always a primary concern for any company with a new website as it can take quite a while to get naturally listed on search engines even with good Search Engine Optimisation (SEO).

Silicon Dragon set up and maintain a Google Ads account on behalf of the client.

Using a combination of Search Bidding (PPC) and Display Advertising (Graphical adverts as found on sites such as Youtube) we ensure that The King Academy get the best return on their budget.