Who are OvenKing?
OvenKing
- Web Development
- Graphic Design
- Video Editing
- Digital Marketing
OvenKing is a cleaning company in Bournemouth, Dorset providing oven and appliance, carpet and other types of cleaning.
They provide a professional cleaning service to domestic customers across Dorset, Hampshire and Gosport.
Visit the OvenKing main website
Visit the OvenKing Dorchester website
Visit the OvenKing Gosport website
What did we do to help?
Website and Graphics
OvenKing had a pre-existing WordPress site that had been running for around 5 years.
The site was out of date visually, too heavy on text content for modern audiences with an overly cluttered multi level menu.
We converted OvenKing into a Worpress multi-site installation allowing the use of multiple regional websites along with a main company site.
The main site was given a fresh look, updated theme and plugins. New art assets were designed to engage visitors.
The menu was reduced to a single layer with on-page links and buttons to access the deeper content, this makes for a better user experience.
Regional sites were created for each of the current focus regions with a similar theme to the main site but with localised content and SEO.
Video Editing
The King Academy and OvenKing needed a great way to engage with their potential customers.
Upon discussion with the client, video is at the cornerstone of the approach we took.
With their busy lives and increasing usage of mobile devices, videos can engage an audience where reading text might not.
Watching a video (or listening while doing something else) is a great way to casually engage a visitor.
We recorded and edited a series of videos introducing the training narrated by a freelancer in front of a green screen.
Using green screen technology (ChromKey) allowed for background images and video and text overlays to enhance the viewing experience.
Check out the results below.
Automation and Sign-ups
To complement the videos, we needed a way to get them in front of people.
Silicon Dragon set up an automation system by integrating a popular mailing platform into the website to enable users to sign up for a mailing list.
This list took takes them through the process of learning about the training through email and video. The automation allows for a staggered introduction to avoid overwhelming subscribers and to funnel the visitors into valid leads.
Bid Marketing (PPC)
OvenKing had a pre-existing site that had been running for around 5 years.
The campaigns were out of date and only made use of Search.
We took over and updated their Google Ad campaigns to reflect their current offerings and to leverage changes to the platform and the search engines.
Using a combination of Search Bidding (PPC) and Display Advertising (Graphical adverts as found on sites such as Youtube) we ensure that OvenKing maximise the return on their budget.
